Sustainable Entrepreneurship | Dreßler, Marc

Kurze Beschreibung
This book resolutely focuses on successful and sustainable strategic and operational management of small business. More than 200 illustrative examples of best practice and other scenarios drawn from actual practice in the wine industry and elsewhere; plus more than 160 graphics, and a wealth of empirical data serve to answer the 'why and how' of strategy and sustainability in the small business sector.

Lange Beschreibung
Successful strategic management of small business isn't always as easy as it looks, given the dynamic changes, turbulent business environments, and in many cases severely restricted room for maneuver that prevail nowadays in Western economies. Which is why strategic and sustainable business governance and operational management are taking on growing importance, especially in sectors consisting mainly of small businesses. Although much has been written on these subjects, a book that resolutely focuses on the nuts and bolts of strategically focused sustainability management is needed, especially for smaller entities. More than 200 illustrative examples of best practice and other scenarios drawn from actual practice in the wine industry and elsewhere; plus more than 160 graphics, and a wealth of empirical data serve to answer the 'why and how' of strategy and sustainability in the small business sector.

Inhaltsverzeichnis
1 Relevance of entrepreneurship2 A brief look at the wine industry3 Strategic management of small businesses - from theory to practice 4 Strategy - the mainstay of entrepreneurial decision making5 Strategic planning and analysis - beyond effectuation6 Instrumental strategy development - beyond causation7 Customer-centricity and sustainable business model design8 Goal achievement and fine-tuning business models9 Recap and outlook for the future